Web Design
Is your Site attracting or Deterring?
Website design is one of the core factors in determining whether a potentially client visiting your site is going to stick around to find out or more, or if they will hit the road and look elsewhere.
However, there is a big misconception here. While our goal is to design an absolutely beautiful and visually appealing website it also needs to be functional and appeal to the eyes of the bots that will be crawling your site. Just what does that mean? Well, allow us to explain!
Other than the humans that will ultimate perouse your website and decide whether or not they would like to purchase your goods and services, search engine bots will also take a look at your website and will try to understand what kind of products and goods you’re selling, so that when said human runs a search, Google (or any other search engine) will know to show them your website. Here’s the thing, search engines aren’t humans, and don’t care that you’re using the latest theme or that the color scheme is consistent throughout each page. Translation: Your website needs to be optimized in such a way using keywords so that when a search is made, the search engine can determine whether or not your site falls under the category of useful information shown to a user.
Even more simply put, you need to have a balance. While your website does need to be appealing and easy to look at to a person, it needs to be optimized in such a way that what you do is abundantly clear to a search engine.
Our design development philosophy here at SB Advocates is to marry the two philosophies and create a visually appealing site, that is both functional, and optimized to yield maximum search results so that you appear in front of the right people who intend to use your product or service ( high-buyer intent) but the quality of your website design impresses them and makes them feel confident that you can deliver and meet their need.
We will work with you to first understand your vision and what you are trying to accomplish. Through keyword research we will help establish the best path of optimization for your website. Once we’ve done this we will put together the site with your brand in mind and create a consistent theme and voice that will wow your customers. Each of these stages will involve you sharing feedback so that you have a good-looking and unique website that has a gracious design aesthetic, but attracts clients with high-buyer intent.
We understand there are other contractor website design agencies out there, but see why our design development philosophy has left tons of clients satisfied and consistently raving about us!
However, there is a big misconception here. While our goal is to design an absolutely beautiful and visually appealing website it also needs to be functional and appeal to the eyes of the bots that will be crawling your site. Just what does that mean? Well, allow us to explain!
Other than the humans that will ultimate perouse your website and decide whether or not they would like to purchase your goods and services, search engine bots will also take a look at your website and will try to understand what kind of products and goods you’re selling, so that when said human runs a search, Google (or any other search engine) will know to show them your website. Here’s the thing, search engines aren’t humans, and don’t care that you’re using the latest theme or that the color scheme is consistent throughout each page. Translation: Your website needs to be optimized in such a way using keywords so that when a search is made, the search engine can determine whether or not your site falls under the category of useful information shown to a user.
Even more simply put, you need to have a balance. While your website does need to be appealing and easy to look at to a person, it needs to be optimized in such a way that what you do is abundantly clear to a search engine.
Our design development philosophy here at SB Advocates is to marry the two philosophies and create a visually appealing site, that is both functional, and optimized to yield maximum search results so that you appear in front of the right people who intend to use your product or service ( high-buyer intent) but the quality of your website design impresses them and makes them feel confident that you can deliver and meet their need.
We will work with you to first understand your vision and what you are trying to accomplish. Through keyword research we will help establish the best path of optimization for your website. Once we’ve done this we will put together the site with your brand in mind and create a consistent theme and voice that will wow your customers. Each of these stages will involve you sharing feedback so that you have a good-looking and unique website that has a gracious design aesthetic, but attracts clients with high-buyer intent.
We understand there are other contractor website design agencies out there, but see why our design development philosophy has left tons of clients satisfied and consistently raving about us!